AdX or AdSense: Which Is Better & Will Make You More Money?

Which Will Make More Money?

Again the logical answer about which channel is most profitable largely depends on your business type and circumstances – can you actively afford and manage either AdSense, AdX or both?

Obviously, the implementation and management of different display campaigns play a huge role in an advertiser’s success.

However, I am daring to say that as an advertiser AdX could potentially provide bigger returns if your client or company has the money to experiment with this channel.

After analyzing 400+ websites, Adnimation concluded that Google AdX will make more money for advertisers than Google AdSense, but noted the answer is subjective and requires deeper analysis.

In the short term, advertisers might see more clicks on Google AdSense ads than AdX ads, but this could be by mistake because of their placement beside the “Next” button on gallery pages, which also drives up CPMs. While clicks may go up temporarily they won’t provide valuable returns in the long run.

Others agree that AdX will drive more revenue than AdSense, even for publishers, claiming that they’ve seen a 30 percent increase in overall ad revenue with AdX vs. AdSense.

Considering large websites may actually be able to negotiate revenue share with Google, AdX is where it’s at when it comes to which will earn you more cash as a publisher.

Ultimately, though, if AdSense and AdX can offer website owners income, why wouldn’t they just opt for both?

In some cases they do, in other cases, publishers simply aren’t eligible for an AdX account.

However, if they are, site owners could certainly display both AdSense and AdX inventory to the auction.

Declaring a Display Network Winner for Publishers & Advertisers

AdSense makes a winner out of everyone and even the smallest websites and advertisers can use this network. This ad network’s accessibility likely contributes to its overall popularity as we saw in the Google Trends graph featured in the introduction.

Popularity aside, the two display providers are quite different and therefore the question of which is better depends on who is asking.

Overall anyone who understands well the difference between the two believes AdX is a better display platform that can generate more money for advertisers and publishers if they can get access – it’s pretty exclusive. Reserved for big websites and advertisers, AdX isn’t a simple walk in the park.

From that perspective, however, inexperienced display marketers risk losing their advertising investment through AdX so it’s highly recommended to work with an experienced trading desk.